Building Stronger African Law Firms
ALMA advises African law firms on strategy, business development, firm economics, cross-border growth and governance combining operator-level experience inside leading African firms with a framework built to help partners make better commercial decisions.
What we do
Six ways in, One Framework Underneath
Advisory
Strategy, repositioning and growth diagnostics for firms, practices and priority sectors.
Fractional Leadership
Interim BD, strategy and marketing leadership for firms building or strengthening internal capability.
Academy
Practical capability building for partners, associates and business development teams.
Research
Market intelligence, benchmarking and insight on Africa's legal services market.
Board & MP Advisory
Trusted counsel to managing partners, boards and firm leadership.
Thought Leadership
Research, writing and speaking on the African legal market.
The ALMA Diagnostic
One matrix. Four lenses. Three dimensions.
A proprietary framework for assessing the strategic and commercial health of a law firm — read across clients, services and geography.
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Clarity, coherence and strategic fit
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Exposure, resilience and concentration
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Economics, profitability, predictability
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Differentiation and defensibility
Clear Insights, Expert Answers.
Frequently Asked Questions
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ALMA advises law firms and networks on the business of law: strategy, business development, firm economics, cross-border growth and governance. We work at both levels, diagnosis and design, and where useful we stay involved to help govern execution.
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We scope each engagement to the firm's size, the complexity of the work and the outcome you are after, then set out a clear proposal before we begin. You will always know what you are paying for and why.
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It varies with the brief. A focused diagnostic, a network or strategy review, might run a few weeks. A full strategy or operating-model redesign runs over several months.
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We work with law firms and legal networks across Africa, from established leaders sharpening their economics to ambitious firms building the systems to grow. We also advise international firms expanding into African markets, helping them read the landscape and position for where the work actually flows.
Ready to see where your firm stands?
A first conversation takes 30 minutes and costs nothing. What comes after that is up to you.